Our latest news & views

School’s out for summer

Summer holidays are here and many working parents of school age children are feeling simultaneously happy that they can drop the daily morning harassment of children to get up, fed and out the door, whilst also stressed that they must organise either child care or entertainment for six weeks.

When words become meaningless

Brands increasingly use meaningless words to sell products. Don’t believe me? Let’s take a look at something we all read, the humble restaurant menu designed to entice the hungry customer.

advertising boycott

The power of boycotts

Boycotts have a mixed history of success. However, as social media becomes increasingly prevalent, they can become more and more powerful.

controversy

Breaking the rules

When a senior executive is urging customers to demand their money back from his organisation it would generally be assumed that something has gone badly wrong.

wikipedia

In praise of… Wikipedia

One the great creations of the internet era has to be Wikipedia. Unsurprising then that it’s the sixth most visited site globally after Google, YouTube, Facebook, Baidu and Yahoo.