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Translating the language of technology

Professor Brian Cox OBE is a hugely insightful and charismatic speaker, and the huge turnout for his opening keynote speech at IP EXPO Europe served to reinforce his unparalleled ability to explain some of the world’s most complex theories through simple terminology.

School’s out for summer

Summer holidays are here and many working parents of school age children are feeling simultaneously happy that they can drop the daily morning harassment of children to get up, fed and out the door, whilst also stressed that they must organise either child care or entertainment for six weeks.

When words become meaningless

Brands increasingly use meaningless words to sell products. Don’t believe me? Let’s take a look at something we all read, the humble restaurant menu designed to entice the hungry customer.

advertising boycott

The power of boycotts

Boycotts have a mixed history of success. However, as social media becomes increasingly prevalent, they can become more and more powerful.

controversy

Breaking the rules

When a senior executive is urging customers to demand their money back from his organisation it would generally be assumed that something has gone badly wrong.